For 10 years, I’ve tried many times — and failed miserably — to come up with a tagline for our company. I’m not sure why it’s so hard. I guess when you build a company, you don’t want to commit to one single direction, even if it’s just for a simple marketing statement. You kinda want to keep things flexible. So I decided to just give up on taglines and slogans. Then one day, I saw a tweet from someone that said they loved MailChimp’s tagline: “Love what you do.”
What? I sure as heck didn’t remember approving that. I logged in to MailChimp and sure enough, there it was in our footer:
At first, I was a little worried because stuff like this is significant, and probably shouldn’t just pop up without someone telling me. But then again, it’s pretty spot-on, so I got over it. But I did think that as co-founder of this company, I should at least pretend to be angry and get something in return for this “rogue action…”
