Most people that work in the realm of the interwebs know that Google Analytics has been the de-facto tool to analyze website traffic for quite some time now. What some more experienced web people will tell you is that Google Analytics is great for knowing where your traffic came from, but it’s not necessarily suited to study what exactly people do on your site and how they utilize it.

ClickTale has built a tool that offers you a different perspective on your traffic – and attempts to help you understand what people actually do inside the pages on your website. MailChimp can now automatically tag each link in your email campaign (much like our Google Analytics integration), making it a breeze to start studying the traffic that you generate from your chimpy email marketing efforts with ClickTale.

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Having an online store is one of those things that was completely out of reach for most people five years ago (much like email marketing!). Shopify came along and changed that with their delightful platform for selling stuffs online. Chimpified, now in it’s second iteration, bridges the gap between your Shopify store and MailChimp. Here are some of the neat things that Chimpified does: Read More

Do you ever wish you had merge tags that worked on text in your images? The clever guys at Visage figured out a way to do just that with some crazy/cool technology. What’s even cooler is that it works seamlessly with MailChimp!

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It’s no secret that Facebook doesn’t believe in email, but despite my previous research, I don’t have a clear picture of how their vision is shaping the company/customer relationship. Perhaps I should say the company/fan relationship.

To help clear things up, we called Jeff from PageLever. His site provides really cool Facebook Analytics to all kinds of businesses, so he’s in a position to have a uniquely informed perspective.

Jeff was boarding a plane as we spoke (the life of a busy man, er, businessman), so our conversation isn’t something I can just cut and paste. However, he did provide a lot of solid insights that I want to pass along.

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Autoresponders offer a great opportunity for engaging your subscribers over an extended period of time. You may have heard of this strategy referred to as drip marketing, but it doesn’t necessarily just refer to a series of campaigns that extend forward into infinity. It can actually work particularly well in the context of counting down to a special date, like a wedding or the birth of a child. So let’s take a look at how you’d set up this type of campaign using MailChimp’s autoresponders.

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