We’ve been working on a cool new image editor in MailChimp, and so were digging through server logs to try to predict what its usage will be. While we had the hood open, we thought we’d grab (and share) some other interesting MailChimp stats:

• We have 1.2 million users in 158 countries. That’s quite a growth curve since going freemium in 2009 w/100k users.
• Those MailChimp users upload an average 472,000 images per day.
• We serve about 115 million of those images per day (using about 3.5TB of daily bandwidth)
• Currently, we run MailChimp on 117 servers. 134 total, counting all our different services and products.
• We send between 80-100 million emails per day (using 3.29TB of bandwidth per day)
• Our servers track an average 20,305,881 email opens per day.
• We track over 4 million clicks per day

A few years ago MailChimp decided to take video seriously. Well, in the beginning, the videos themselves were never very serious, in fact, quite the opposite. But they have always served a very serious purpose, which is to help our customers learn how to use MailChimp, learn about new features and learn about our awesome customers.

But how do we know if these videos are doing their job? I get asked that a lot. Well, it’s all about the stats.

Graph of viewership, spiking the day we emailed the Wavelength video.

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Every once in a while a MailChimp customer will ask me, “Hey, MailChimp’s been great for keeping in touch with my loyal customers. But is there any way to buy or rent an email list from you guys, so I can promote my business to potential customers in my area?” That’s when I explain to them the perils of purchased emails, and the virtues of organically growing a permission-based list. I also tell them they could just look around for other local merchants who might have newsletters (or similar publishers in their industry), then partner with them. In the back of my mind though, I’ve always dreamed of creating a tool for MailChimp customers to make that process easier.

That tool would analyze your list, then scour the vast database of MailChimp customers, looking for similar publishers to recommend. But this idea has been on the back burner for years, because such a tool would require 1) a vast database of MailChimp customers, and 2) the ability to analyze it–fast. Well, going freemium back in 2009 kinda helped with requirement #1. We’re at 1.2 million users, and manage over 800 million email subscribers for them all. And launching our Email Genome Project helped with requirement #2.

Helloooooo, serendipity. Finally, we have all the pieces we need to build Wavelength: a MailChimp service that uses a massive amount of email data to help you find publishers who share something in common with you:

Wavelength doesn’t help you send a promotion to another list, and it definitely doesn’t give you other lists or email addresses. It simply shows you screenshots of other newsletters that some of your subscribers read. The goal is to help you contact those publishers and maybe form a relationship with each other. Ideally, you can link to each other and help each other grow your lists organically.

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For those of you familiar with Soccer (or Fútbol for the rest of the world), there are few things as satisfying as hearing this: Goooooooooooal! (source: YouTube). It means we scored. Something good happened! Well, we want you to feel the same when you send an email and your subscribers show that they’re interested in your stuff. Today, we introduce to you Goooal, a new app from MailChimp Labs.

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At its core, mediafeedia is a content management system for Facebook that allows you to manage your business pages, schedule posts and interact with your customers. But it also provides a powerful tool for creating, delivering and tracking special offers through Facebook. That means you can create a special offer landing tab for your business page, collect opt-in email addresses when people sign up for your promotion, and then seamlessly import them into MailChimp once the user confirms opt-in.

I recently read an interesting post by Andrew Blakeley, who tackled a one-week challenge to like every brand that asked him to (on Facebook of course). The experiment was borne out of the frustration that brands and marketers seem to be constantly asking us to find them on Facebook, yet they rarely offer a reason for us to do so.

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