Chimpegration for Raiser's Edge

Today we’re happy to announce that we integrate with one of the most popular fundraising software tools out there.

Meet Chimpegration for Blackbaud Raiser’s Edge.

Chimpegration integrates The Raiser’s Edge with Mailchimp, allowing you to send relevant, targeted campaigns to your supporters. Chimpegration has a lot of features on top of the already sophisticated stuff that you can do in Raiser’s Edge (yeah, I’m not even going to pretend to be a Raiser’s Edge expert). Below are some screencasts from the developer of Chimpegration that demonstrate what you can do.

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Most people that work in the realm of the interwebs know that Google Analytics has been the de-facto tool to analyze website traffic for quite some time now. What some more experienced web people will tell you is that Google Analytics is great for knowing where your traffic came from, but it’s not necessarily suited to study what exactly people do on your site and how they utilize it.

ClickTale has built a tool that offers you a different perspective on your traffic – and attempts to help you understand what people actually do inside the pages on your website. MailChimp can now automatically tag each link in your email campaign (much like our Google Analytics integration), making it a breeze to start studying the traffic that you generate from your chimpy email marketing efforts with ClickTale.

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Having an online store is one of those things that was completely out of reach for most people five years ago (much like email marketing!). Shopify came along and changed that with their delightful platform for selling stuffs online. Chimpified, now in it’s second iteration, bridges the gap between your Shopify store and MailChimp. Here are some of the neat things that Chimpified does: Read More


Every once in a while we get complaints from customers who want to run really complex segmentation criteria in MailChimp, but they keep bumping into our segmentation limitations. Truth is, we put those limits in place to keep a handful of customers from destroying our servers for the 900k other users on the system. Some of their queries could really turn our databases into a hairball of a mess. To get around those limitations, we’ve seen customers create multiple MailChimp accounts, open up separate tabs to run more segments, and all kinds of crazy hairbally stuff that would make our servers choke.

So we created Hairball. It’s an Air app that you install on your computer, and it syncs with your MailChimp list. Then, you can GO NUTS building all kinds of segments with your list. When you’re done, you sync it back up to MailChimp.

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