A few years ago MailChimp decided to take video seriously. Well, in the beginning, the videos themselves were never very serious, in fact, quite the opposite. But they have always served a very serious purpose, which is to help our customers learn how to use MailChimp, learn about new features and learn about our awesome customers.

But how do we know if these videos are doing their job? I get asked that a lot. Well, it’s all about the stats.

Graph of viewership, spiking the day we emailed the Wavelength video.

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For those of you familiar with Soccer (or Fútbol for the rest of the world), there are few things as satisfying as hearing this: Goooooooooooal! (source: YouTube). It means we scored. Something good happened! Well, we want you to feel the same when you send an email and your subscribers show that they’re interested in your stuff. Today, we introduce to you Goooal, a new app from MailChimp Labs.

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At its core, mediafeedia is a content management system for Facebook that allows you to manage your business pages, schedule posts and interact with your customers. But it also provides a powerful tool for creating, delivering and tracking special offers through Facebook. That means you can create a special offer landing tab for your business page, collect opt-in email addresses when people sign up for your promotion, and then seamlessly import them into MailChimp once the user confirms opt-in.

I recently read an interesting post by Andrew Blakeley, who tackled a one-week challenge to like every brand that asked him to (on Facebook of course). The experiment was borne out of the frustration that brands and marketers seem to be constantly asking us to find them on Facebook, yet they rarely offer a reason for us to do so.

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If you or your business is looking to take your email campaigns International (we sure are trying!), there’s a good chance you are going to need to do that in a different language. Accordingly, MailChimp has a new integration with Straker Translations. This semi-automated translation service lets you translate your campaigns into pretty much any language you could want (they do over 140).

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OnStage is a tool that lets your MailChimp email campaigns take the stage to receive realtime feedback from collaborators and head honchos. We launched it 2 months ago for you to give us some feedback.

When Aarron first introduced OnStage, he ended the announcement with this warning:

We built OnStage quickly and rather than letting it languish in a state of perpetual polishing, we’re launching it today, rough edges and all.

We spent the last few weeks working on OnStage to get rid of those rough edges and introduce a few neat features in the process.

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