A lot of people who are checking out MailChimp will call or email us and ask, “Can I use a purchased email list with MailChimp?”
So we created this: http://caniuseapurchasedemaillist.com/
If you run an abuse desk somewhere, and you’re tired of answering that stupid question over and over, feel free to link people to it. If you’re not sure why importing a purchased email list into a 3rd party ESP is a bad thing, then promptly turn off your computer and unplug it from the wall. Thanks.
LOL – You have to love a company with a sense of humor.
[...] Can I Use A Purchased Email List? [...]
haha this is a great initiative
LOL! That is cool, I like these guys already, good user videos too!
Well done.
Great!!!! I Iuv it
You should also link to why its bad, I think you have an article on that already.
Posso usare liste di indirizzi email acquistate?…
E’ così che MailChimp risponde a questa domanda frequente.
Bravi! Sia per il messaggio che per il modo, leggero ed umoristico, di lavorare….
How about less sarcasm and more customer service. Thx.
Snarky-
I don’t see what you are so upset about? i think a little humor is good for a company!
These email providers need to understand that the list admins are getting caught between a rock and a hard place.
On one hand, we have MailChimp et al saying NO PURCHASED LISTS. On the other, we have the Director of Marketing (aka the guy who signs my checks) handing us a list and telling me to MAIL IT OUT.
There are ways to do what the Director of Marketing wants (legally), but from your own server — not from an ESP. It’s just not what most ESPs are built for.
Are you suggesting that I send my test emails from a local server using a script or phpList, and once the complaints are flushed out, use it on a paid ESP?
Without a whitelist arrangement, email sent from one of my servers will get dumped into spam boxes faster than a kiss.
Any “whitelist arrangement” between an ESP and ISP is instantly revoked by the high level of spam complaints that result form purchased lists. ESPs do not have any special, official arrangements or handshakes with ISPs. They monitor incoming traffic from us, just as they monitor incoming traffic from you. The only thing I’d say ESPs have in the way of special relationships with ISPs is that they usually know who we are, and so are more comfortable using curse words with us when they tell us how stupid some of our customers are behaving. “Go tell your idiot *$%# client to stop sending to this obviously purchased list, before we block all your IPs.” So yeah, most ESPs would suggest that people with purchased lists jeopardize their *own* servers’ deliverability, instead of ours.
Re: phpList or scripts to wash your list, that’s not what I’m recommending. I’d recommend manually emailing to your list, one by one, explaining to each one of them how you obtained their email address out of the blue, and why you think they should subscribe to hear more from you. In some cases, a company becomes a member of an XYZ organization of professionals, or sponsors one of XYZ’s event, and XYZ gives the company a list of their organization members. This is the most common reason we shut senders down. In this scenario, the company should never use MailChimp (or any ESP, imho). Ethics aside, this approach just won’t give you any results, so it’s stupid. What you do is you ask the XYZ organization to send an email (this is where *they* could/should use an ESP) telling members about you and your list. Actually, that would suck too. Nobody wants an email ad promoting another email list. So you’d need to come up with something really valuable to the members. Like a free research paper of some sort (depending on the audience, maybe it’s more like a free t-shirt, I dunno). Have the XYZ organization *give* that prize to all their members, and *then* maybe you’re on to something.
There are legitimate ways out there (albeit few) to turn a purchased list (not the “2 billion opt-in emails from this CD-ROM in Russia” kind) into something somewhat useful (though the list will be composed of short-term, non-engaged freeloaders). Using an ESP because it has a whitelist arrangement is not the silver bullet though. In fact, it can set you back and put a company into an even worse situation than the one that made them consider purchasing an email list in the first place.
Not worth it, imho.
First, thanks for your response. I appreciate the advice, and at least I have some recourse now. Furthermore, I agree with about 90% of your comments–which is a very high percentage for me. But I must comment on a couple of points:
BEN SAYS: The only thing I’d say ESPs have in the way of special relationships with ISPs is that they usually know who we are, and so are more comfortable…
TANGOKING RESPONDS: You have to pay to play in this league. ESP’s pay the email providers to let their stuff through.
BEN SAYS: The only thing I’d say ESPs have in the way of special relationships with ISPs is that they usually know who we are, and so are more comfortable…
TANGOKING RESPONDS: You have to pay to play in this league. ESP’s pay the email providers to let their stuff through.
BEN SAYS: Re: phpList or scripts to wash your list, that’s not what I’m recommending. I’d recommend manually emailing to your list, one by one, explaining to each one of them how you obtained their email address out of the blue…
TANGOKING RESPONDS: In some cases we’re talking about tens of thousands of people here, so a “one by one” mailing is impossible. A script or PHPlist is really the only way.
The (CAN-SPAM?) rule of only ONE opt-in email is VERY restrictive. It’s just too easy for a customer to miss this email.
Although I did think that the above link was amusing, I think that they’re really missing the point. The market is telling them something. There needs to be a means to wash a list. Without this in place, you’re putting a list manager in a position where–if they value their livelihood–they have to choose between these two lovely options:
1) Stand up to the Director of Marketing. Tell them to take the list that they just paid $100,000 for and burn it. In addition, they can toss their email marketing plan into to fire right behind it.
2) Lie, hack, start new accounts under new names, and somehow get the job done.
Sorry, but this is not true. However, some ESP *clients* can pay for email certification, which can help your spam score. But to get certification, you have to prove that you don’t do certain bad things (like use purchased lists). AFAIK, there’s no program where an ESP can just pay an ISP to get their emails through. We have to get our infrastructure right (and prove it) and manage our customers’ emails right (and prove it), but there’s no “pay to play” option. Curious where you got that info.
Regardless, do you agree that PHP List is the best way to wash a list?
No. The best way to wash a purchased list is to take the hard drive and dip it into warm, soapy water and let it soak overnight.
Perhaps you’re baiting me, but it seems that you’re under the impression that deliverability is &@#$ (F-R-E-E). Sorry to burst your bubble, but it has value. Not to say that the folks at Google, Microsoft, AOL, and Yahoo aren’t really nice people, but business is business.
http://www.goodmailsystems.com/
http://www.certified-senders.eu/csa_html/en/266.htm
http://www.returnpath.net/commercialsender/certification/
http://blog.deliverability.com/2010/07/index.html
Look under “How much does certification cost?”
You can have great deliverability without paying for email certification. Many of our high-volume clients on dedicated IPs consistently get 99-100% inbox deliverability, with no certification whatsoever. Just send good, permission-based content, and on a regular basis. No amount of certification will protect you if you use a purchased list.
What are your thoughts about “purchased” lists from outfits like ‘Jigsaw’. They have recently been purchased by Salesforce, which has an email blasts program in it’s arsenal.
So long as any unsolicited emails to that purchased list are sent individually and not in bulk, and so long as the “blasting” was done from the Salesforce servers, *and* the lists stay faaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaarrr away from our servers, then no problem-o.
I am sarcastic by nature, so I enjoy your humor. However, as a virtual assistant for a small company with a limited niche market, growing a list organically is tough.My client purchased a list to supplement the contacts she has, so I will follow your advise & mail in small groups to develop a list to use in our MailChimp account.
Like most people who have asked about this, I need the information, not necessarily a flip answer!
Thanks.
A way to grow your list, is to purchase an advertisement that leads to a landing page that contains a form where the person can leave his/her email.
And the above cannot be done in any way…
And if you have a purchased list, read it! It is like handing over, without reading it first, an assignment that someone, with poor grammar and spelling, did for you…
Ask a silly question, get a silly answer. It’s not really the role of the guy running the mail server to teach you how to grow your list. The guys who are smartest about knowing ISP settings, whitelisting, feedback loops, etc., are not necessarily ALSO experts in marketing strategy. They can only tell you what NOT to do based on their experience with shutting clients down. If you haven’t done something wrong, you might not even be on their radar. So don’t get upset about a “flip,” answer. Instead, recognize that you’re asking the wrong question of the wrong person.
LOL!
So, after Al Iverson write last comments, no reply form Ben at ALL. LOL
Looking for resources and answers at this website and what I onlY see and see again – That link is broken!! That link is broken! That link is broken! That link is broken! Every link is broken – then fixed Chimp!
We *just* migrated our blog to a new server, so we’re dealing with quite a few broken links and images (especially for articles written years ago).
Thanks for the update ben.
Can i please have my ring back please?
As others have mentioned, those services are for opt in only lists. In fact, the footer of your mail will have subscription email and most likely the people you’ll be sending to will wonder how they are subscribed.
Well put Ben! Ben is exactly correct. There is NO possible way MC can provide sending to 3rd party lists, purchased or not. As much as I’m sure they want to offer the ability to the client (and provide them this demand for service), it doesn’t work. Mail Chimp’s network will be compromised and the sender reputation will be at risk due to spam complaints, spam traps, honeypots, and network mole seeds. These are all auto-bots that will activate any RBL (Real-Time Block list). It’s inevitable, the IPs WILL become blacklisted at some point due to one of many reasons. If they offered or allowed the sending to 3rd party lists, deliverability for valid senders would be vulnerable and poor.
I am trying to find a service which allows the use of purchased lists. I must admit though that that was very funny