I’m snowed in today. So this was a very timely email from Bonobos:
Notice the “unrated version” link at the top left?
Clicking that link takes you to another soupy landing page…
But with an even better discount.
Scroll down to the bottom of their page for a little explanation.
I love the idea of marketing easter eggs… or simulated interaction emails… anything to be “not drab”
think they photoshopped the letters?
No photoshopping… Just two cans of soup, a bit of patience and some free time amidst the snowpacolypse.
It was a great idea. Perfect timing, too. Made me buy a couple things!
Ah, the power of email marketing…
Not even Big Ben can resist timely deals on electronic wheels! :)
Very smart campaign idea. Certainly not the usual email that we all receive promoting a product or service.
Shows they went out of their way to think how they can best engage their customers.
Simply great idea for internet marketing, easter eggs … no being blatant … but would it really work with say a newsletter for a clothing retail store… maybe maybe not … I shall try and let you know
How was this received? Did your customers like it, or did they come up with reasons to be offended? I’m just wondering, so I can apply the same idea to my client base…
Thanks :)
We got a great reception. Our customers seem to have had a good sense of humor with similar stuff in the past, so I don’t think anyone was taken by surprise or alarmed.
Only “issues” were with people who later heard about the slightly larger hidden discount, but they got that it was part of the fun and we were happy to extend that discount afterwards for people.
First time we’ve done an Easter Egg like this, but excited about doing more stuff like this in the future.