As an email marketer, it’s important to speak your audience’s language. It may seem obvious, but I can tell you as the resident international chimp of mystery, there’s a difference between obvious and easy to do. This is usually where the gurus pontificate about globalization this or international commerce that—but the fact of the matter is that the more people you can talk to, the more potential business you have. The internet, in all its multilingual glory, affords you the capacity to sell your goods or services to anyone, anywhere. This is all fine and dandy, but what happens when you don’t speak Icelandic or Guarani? What happens when your business grows to levels of internationalness that you certainly weren’t counting (or even planning) on? After a while, it feels like there are barbarians at the gate howlin’ for either something you can’t provide, or your head on a virtual spike.
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At first glance “webinar” is a funny word. Webinar could easily be French for “deep philosophical pondering atop a spider’s web” or ancient Greek for “weapon fashioned from a webi”. But to the modern person, Homo Tecnologicus E-mailienci, webinars are a way of learning at 2 am while sipping on chamomile tea in their jammies. Specifically, it’s training that you would normally travel for, delivered directly to your comfort zone.

This “training in your comfort zone” maxim has been the guiding star for all of our endeavors here at MailChimp’s webinar team. We stay up nights (ok that may be an exaggeration…although not by much) thinking up new ways to teach people how to get the most out of their MailChimp account.

As some readers may remember from earlier posts our webinars have been an ever-evolving process. From the early days of twice a week to its current format, we are perpetually looking for new and better ways to deliver useful information in a concise, fun and dare I say professional manner. Read More