MailChimp and Salesforce CRM can communicate with each other and automatically handle those tedious – but so important – data synchronization chores. In this post, we’ll see how easy it is to have Salesforce CRM automatically create a lead record whenever someone subscribes to your MailChimp list.
When someone unsubscribes from your mailing list, MailChimp can automatically notify Salesforce to mark the corresponding lead or contact record as having “opted out” of further email communication. That way, you can easily keep your MailChimp and Salesforce data in synch, and MailChimp will empower your customers to manage their own preferences across all your communication channels.
This post will explain the easy steps for setting up a MailChimp “WebHook” that will send the unsubscribe notifications, as well as the Visualforce page that will listen for the notifications and update any relevant Salesforce records.