Want to know the best and worst days to send holiday email? It’s a known fact around the office that crazy things happen between Thanksgiving and Christmas. I’m not just talking about the sports, the gift giving, the sprinkle covered treat making, and the sprinkle covered treat eating. I’m talking about MailChimp’s annual holiday volume spikes. Of course!
The coolest part is comparing our 2011 holiday traffic to last year’s holiday traffic. We’ve done a lot of growing between then and now, and it really shows. Our holiday spikes for 2011 are 2.2 times greater than our holiday spikes in 2010. Check it out:
