Kate

Kate is MailChimp's content manager. She's the coauthor of Nicely Said: Writing for the Web with Style and Purpose and writes for publications like Forbes, A List Apart, and Design*Sponge.

Fun with Data Science

MailChimp hired a scientist! More specifically, a data scientist. His name is John, and he’s good at calculus. John’s main focus is our Email Genome Project, which analyzes millions of email lists—and hundreds of millions of email addresses—to find stories and trends in the data. This research helps us understand the email ecosystem, prevent abuse, …

Linking to Conditional Content from a MailChimp Campaign

We’ve had some customers ask if they can send a MailChimp campaign with only part of the content in the actual email, and include a link to the full version of the campaign, hosted by MailChimp. The answer is yes: You can do that with merge tags. Though we typically recommend hosting your own conditional …

Create Nested Segments in MailChimp with Hairball

I’m happy to report that you can now nest segments within Hairball. (That’s right—it’s only been a few weeks, and we’re already adding new features to Hairball.) Some of our users liked using Hairball for extensive segmentation, but they wanted to create segments within segments in Hairball, which they could then import as one segment …

New Customer Story: Raleigh Denim

Josh and I went to North Carolina this summer to visit Raleigh Denim, one of America’s best blue-jean lines. Once I finished gawking at the paper-airplane ceiling in their shop, we took a tour of their workshop and learned about the jean-making process, from pattern to production. It’s fascinating stuff. While we were wandering around …

Unfurlr: What’s Hiding Behind That Shortened URL?

Shortened URLs might save you precious characters on Twitter, but they can be dangerous. When you click a shortened URL, that link could take you anywhere. You can’t necessarily trust the tweet that goes along with it, because hackers are getting smarter every day. Even the most harmless tweet can include a dirty link that …