Kate

Kate is MailChimp's content manager. She's the coauthor of Nicely Said: Writing for the Web with Style and Purpose and writes for publications like Forbes, A List Apart, and Design*Sponge.

Voice and Tone for Email

At MailChimp, we think a lot about the way we communicate with our customers. Our Voice and Tone guide helps MailChimp employees write in a consistent voice, but adapt their tone based on the situation. Since we made that guide public a few years back, we’ve gotten a lot of questions from customers about what kind of voice and …

6 Ways to Repurpose Your Content

MailChimp is partnering with Facebook on their Boost Your Business tour, and I got to meet hundreds of small business owners at the last event in San Diego. I asked them about their challenges, and the most common response I heard was this: “I have a million things to do. I don’t have time to create new …

Are Trendy Subject Lines Right for Your Business?

It’s that time of year again, when retailers remind you to buy gifts for “dads and grads.” Ah, seems like just yesterday we were “falling into great savings.” As usual this spring, I started seeing "dads and grads" popping up in my inbox. I’m interested in random copywriting trends, and Father’s Day is right around the corner, so I asked …

Wordnik Raises Money, Shares Love With Email

With 8 million words and counting, Wordnik is the internet’s biggest dictionary. According to founder Erin McKean, "Wordnik’s mission is to collect all the words of English and share them as widely as possible." They share the words on their website and through an open API, which allows developers to use data about words in …

Friendly Holiday Reminders From Online Retailers

During high-volume times like the holiday season, your customers have more questions than usual. We’ve noticed some retailers sending friendly holiday shipping reminders around this time of year. It’s a win-win: your customers save time because they don’t have to go looking for shipping details on your website, and you save time by answering some …