A few years ago MailChimp decided to take video seriously. Well, in the beginning, the videos themselves were never very serious, in fact, quite the opposite. But they have always served a very serious purpose, which is to help our customers learn how to use MailChimp, learn about new features and learn about our awesome customers.

But how do we know if these videos are doing their job? I get asked that a lot. Well, it’s all about the stats.

Graph of viewership, spiking the day we emailed the Wavelength video.

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What?! Mike Chapman, co-creator of Homestar Runner, made a MailChimp Customer Story?? Seriously?!

But… How did this happen??? Read on… Read More

Somehow the fact that I was staring at a hive of cranky bees through a camera lens kept me a little less worried about getting stung as I inched closer and closer to them. My lens was almost touching the little opening at the base of the hive when I got “buzzed.”

Bee careful! Click to watch the video.

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For the past couple years MailChimp has been using video in many ways. Short tutorials within the app; educational series in the MailChimp Academy; promotional spots for our new features; and a few utterly ridiculous bits of nonsense that serve a darker, more dubious purpose which I won’t be going into here.

But this year, we’ve initiated a new effort for the VideoLab™, and that is the Customer Story…

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Hi folks, I’m Josh, MailChimp’s new minister of education (the video guy). We’ve been adding so many improvements and features to MailChimp’s template designer tools, we thought it was time to post some videos on how to design beautiful emails just like the big guys do. Here’s the first one:

more to come soon!