There’s been a lot of buzz lately around the interwebs, the blogosphere, and even the MailChimp office about the state of FeedBurner. But let’s back up. In June of last year, it was quietly announced that the FeedBurner API would be deprecated with no scheduled date for shut down. The date was later updated to October of this year. And then in July, there were a couple mysterious tweets, which led to a lot of speculation. And blog posts. And then obviously more tweets.
But what does this mean? Is Google, gulp, shuttering FeedBurner as we know it?
To be honest, I don’t know. I’ve scoured the web, done my research, and I’m scratching my head with the rest of you. The only confirmed fact is that (NERD ALERT) the API is shutting down in a couple weeks. For you non-nerds and semi-nerds, nothing else is official. In fact, everything else is speculation, so I won’t try to guess what’s going to happen. Plus, it wouldn’t be very nice of Google to shut down a product that so many people, blogs, and businesses rely on without notice, would it? But one thing’s certain: it’s never a bad idea to know your options and be prepared. You know, just in case.