Posts by
John
Posted by John on May 15, 2013
Detecting Click Clusters in Your Data Using Spreadsheet Math
Most of us call our own shots when it comes to segmenting email lists. We tell the computer what to do. We decide that it’s gender and age that matter, and we submit that query—segment my list into old dudes and young ‘uns. Or maybe it’s domain that matters. Or subscription date. Or something else. …
Posted by John on Apr 23, 2013
Sending Frequency: More Is Not Always Better!
Lately, I’ve heard a number of people saying something like “Send volume is the key to email success!” Basically, that means sending more email=engaging more, making more money, and doing better (whatever “better” means to you). Their argument is simple: My data shows that the more people receive/open/click my email, the more money I make. …
Posted by John on Jan 8, 2013
AOL and Hotmail Users Spend More than Gmail Users, and Other Research Finds
Now that the holiday rush is behind us, it’s time to recap some fun research finds from 2012. We’ve updated our research page, so check it out for any details I gloss over here. Let’s get started. AOL and Hotmail readers spend more than Gmail readers Using our eCommerce360 feature, users are able to track …
Posted by John on Nov 13, 2012
Project Omnivore: Three Years of Gorging on Data
Let’s take a trip back to the heady days of 2009. Balloon Boy, Battlestar, Ms. Boyle. And, of course, MailChimp freemium. Three years ago, we allowed users to sign up for free accounts that they could keep forever. The effort has been a huge success, and these days we’re up to 2.5 million users. But …
Posted by John on Oct 23, 2012
Digging Deeper into Wavelength and EGP Data: Finding Interest Clusters in MailChimp’s Network
Graphing interest clusters across billions of email subscribers