Posts by

John


Send Time Optimization in MailChimp

With the latest release of MailChimp, we’ve added the ability to optimize your send time. Within the send time scheduling section of the app you’ll find a recommendation hand-delivered to you from MailChimp’s Email Genome Project. It recommends the optimal send time out of the next 24 hours from the selected delivery date. The send time recommendation …

What Does Your ISP Say About You?

If all you knew about me was my email address, what could you say about me? Put on your Sherlock Holmes stalker hat. Does an address by itself tell you anything at all? Take my personal address: john [dot] 4man [plus] 420 [at] gmail First, let’s look at the prefix. Well, we know that the …

Where Have All the Government Clicks Gone?

I was jogging the other day, and being the brilliant distance runner that I am, I dropped my phablet face down on the concrete. My carefully selected playlist full of unmitigated electronic garbage shattered in a torrent of Gorilla glass. Now, knowing that my contract with Verizon clearly stated I wouldn’t be getting a new …

Detecting Click Clusters in Your Data Using Spreadsheet Math

Most of us call our own shots when it comes to segmenting email lists. We tell the computer what to do. We decide that it’s gender and age that matter, and we submit that query—segment my list into old dudes and young ‘uns. Or maybe it’s domain that matters. Or subscription date. Or something else. …

Sending Frequency: More Is Not Always Better!

Lately, I’ve heard a number of people saying something like "Send volume is the key to email success!" Basically, that means sending more email=engaging more, making more money, and doing better (whatever "better" means to you). Their argument is simple: My data shows that the more people receive/open/click my email, the more money I make. …