Juliana

Holiday Templates Have Got You Covered

I try to keep up with what you’re doing out there.  Every day, I track the public eepurls that customers share on Twitter and check them out, looking for cool stuff to feature or interesting tricks you’re using in your email campaigns. Recently, I was browsing through some holiday campaigns that are going out, hoping to …

Sneaky Tip: Use IF:ARCHIVE to Hide Content

You’ve probably noticed the "view this in your browser" link we include in our templates to take your subscribers to the online archive of your newsletters. It’s pretty handy in case people can’t view the correct version of the email in their email clients, but have you ever wished you could hide that link when …

Target Subscribe Rate

When you take a look at one of your lists, you’ll notice that along with your average open and click rates, we also show you your average subscribe rate and a target subscribe rate.   The target rate is the number of new subscribers you want to aim for each month to keep your list …

Getting More Out of List Stats

If you’ve been using MailChimp for a little while, you’ve probably noticed this handy little "List Growth" graph in your account that shows how your lists are growing over time. At first glance, this chart shows you stats across your entire account, but if you’d like some insight into a particular list, you can select …

Customer Showcase: LeahAndMark.com

Who said your signup process has to look boring? Certainly not LeahAndMark.com. These photographers have managed to draw new people in further using their signup process.  They’ve taken advantage of the double opt-in process and used each step to show off some of their work. First, they’ve started with a pretty basic form. Rather than …