Juliana

Holiday Templates Have Got You Covered

I try to keep up with what you’re doing out there.  Every day, I track the public eepurls that customers share on Twitter and check them out, looking for cool stuff to feature or interesting tricks you’re using in your email campaigns. Recently, I was browsing through some holiday campaigns that are going out, hoping to …

Sneaky Tip: Use IF:ARCHIVE to Hide Content

You’ve probably noticed the "view this in your browser" link we include in our templates to take your subscribers to the online archive of your newsletters. It’s pretty handy in case people can’t view the correct version of the email in their email clients, but have you ever wished you could hide that link when …

Target Subscribe Rate

When you take a look at one of your lists, you’ll notice that along with your average open and click rates, we also show you your average subscribe rate and a target subscribe rate.   The target rate is the number of new subscribers you want to aim for each month to keep your list …

Keeping Your List Active

Recently, we came across these 4 great tips on how to deal with inactive members of your email list. One of the tips is to reach out to your inactive subscribers through social media and encourage engagement that way. This is super easy to do with Social Profiles installed. First, segment your list by activity …

Getting More Out of List Stats

If you’ve been using MailChimp for a little while, you’ve probably noticed this handy little "List Growth" graph in your account that shows how your lists are growing over time. At first glance, this chart shows you stats across your entire account, but if you’d like some insight into a particular list, you can select …