Posts by

Van


Yahoo Changes May Affect Your Deliverability

Yahoo recently changed its authentication policy, and the change could impact delivery of emails that come from yahoo.com addresses. That means if you send a campaign and your From address is a personal address at yahoo.com, there’s an increased chance your emails will go to spam or bounce. Why is this happening? In an attempt to …

Where Spam Traps Come From and How They Work

Regardless of how spam is technically defined, we can probably agree it’s unwanted email, and we don’t like it. (Unless you send spam, and then you can go TOS yourself.) In the fight against spam, some organizations use spam traps to find and block spammers. A spam trap is an email address that’s not actively used, but …

Delivery for Everyone, Even the Little Guys

Avid readers of our delivery-related posts might notice we put a lot of emphasis on a few major ISPs, like Gmail, Yahoo!, Hotmail, and AOL. With good reason, too—these four ISPs make up a little more than 50% of our total volume each month. Seriously, we send a lot of emails to them, so it …

Delivery Guide: The Next Generation

I’ve become accustomed to weird looks when I tell people, “I’m a Delivery Engineer.” It’s not the easiest job to explain, and I’ve heard all the jokes about trains, pizza, and wonderful-sounding trains that deliver pizza. There are a few quick answers I’ve worked up to help explain what a Delivery Engineer does: “I’m like …

Delivery, Disasters, and Spammers

Hurricane Sandy hit the Northeast coast of the United States a few days ago. It caused massive destruction, unfortunate deaths, and a lot of trouble for people all over the world. While we don’t want to minimize what those living in the hurricane’s path have endured, we know a lot of you are talking about …