Posts by
Gregg
Posted by Gregg on Jun 12, 2013
New MailChimp: User Persona Research
A few weeks ago, MailChimp’s DesignLab posted images of our User Personas to their blog. As Jason explained there, we wanted to find out who really uses MailChimp. It was a question posed to us by data analyst Allison last year. We could broadly generalize about our users (savvy, self-reliant, techie, motivated), but we realized that …
Posted by Gregg on Jan 17, 2013
Here are 32 seconds. Make the Most of ‘Em.
Here at MailChimp, we’re realists—as much as we love email and all the things you can do with it, we understand that building a campaign is a task, not a life event. You want to get in, get done, and get on with things. Duly noted. Our secret cadre of worker bees recently unveiled our …