MailChimp offers great built-in campaign reports, but high-volume senders who are especially concerned with their list size might be looking for more detailed analytics on their lists, as opposed to individual campaigns. This stuff’s important—especially if you’re sending campaigns daily, and your business revolves around email. A closer look at your list’s health can help you understand your subscribers’ behavior and make sense of MailChimp’s campaign reports. What percentage of your list is opening your emails? What about the click rate for your “power users” list? Is the open rate better when you send on Sundays or Mondays? MailChimp Labs created a new app called ListMD to answer these questions and more.

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At MailChimp, we believe that great customer support is about more than making customers happy. It’s really about empowering your customers. A wise man once said, “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime. Plus, that man will spend less time asking for support and more time enjoying life.” But before you can achieve this higher level of consciousness, one must empower one’s support team with as much customer data as possible.

This new Zendesk widget can help with that. It can help your support team answer questions like, “Is this a loyal, engaged customer, reading all our latest news? Did this customer receive and open that recent apology email about our server outage, and the refund we’re offering? Did we send them the email about the API call we deprecated?”).

Here’s what it looks like in Zendesk:

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For those of you familiar with Soccer (or Fútbol for the rest of the world), there are few things as satisfying as hearing this: Goooooooooooal! (source: YouTube). It means we scored. Something good happened! Well, we want you to feel the same when you send an email and your subscribers show that they’re interested in your stuff. Today, we introduce to you Goooal, a new app from MailChimp Labs.

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If you or your business is looking to take your email campaigns International (we sure are trying!), there’s a good chance you are going to need to do that in a different language. Accordingly, MailChimp has a new integration with Straker Translations. This semi-automated translation service lets you translate your campaigns into pretty much any language you could want (they do over 140).

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OnStage is a tool that lets your MailChimp email campaigns take the stage to receive realtime feedback from collaborators and head honchos. We launched it 2 months ago for you to give us some feedback.

When Aarron first introduced OnStage, he ended the announcement with this warning:

We built OnStage quickly and rather than letting it languish in a state of perpetual polishing, we’re launching it today, rough edges and all.

We spent the last few weeks working on OnStage to get rid of those rough edges and introduce a few neat features in the process.

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