When first I started working at MailChimp four years ago, I had never even coded an HTML email. Sure, I’d been involved in web design since the late ’90s, but emails are a different beast altogether. The learning curve was steep, in large part because documentation on the “art” of HTML email was scattered at best. There wasn’t a one-stop spot to get people up to speed.
When it comes to email development, the prevailing attitudes are confusion and frustration. We want to help change that. That’s what drove us to start this project, and now we have an HTML email reference to share with you.