Posts by

Cass


Subscriber Engagement Over Time

As a data scientist at MailChimp, I get to dive into some pretty hefty datasets to search for patterns and learn more about our customers. Most recently, we set out to learn how a subscriber’s engagement behavior changes over time. We’d previously covered this in a short blog post two years ago that showcased the work of Dan …

Using Wufoo URL modifications in your MailChimp campaigns

You already know about some of the ways that you can use Wufoo to capture subscription information and connect a form to your list. You’ve also already heard about one of the ways we’ve been using it for a short survey for our email campaigns and givaways. Well, here’s one way you can build upon …

Repeatable Sections in the Template Language

A little while back, we launched our email template language which gives you the power to craft emails so that you can edit them in the MailChimp application. In that was included the ability to set editable images, editable content blocks for text, repeatable regions, and even a way to change CSS for the entire …

Using groups to manage your lists

With the release of MailChimp v5.1, there are a few new features for groups, including the ability to have multiple groups fields, hide your groups, and even import into groups. What I’ll try to do is introduce you to the concept of groups with a specific example. Groups give you a powerful way to segment …