Chris

Chris is a lead engineer at MailChimp. He builds and maintains features like Automation, Segmentation, Goal, and MailChimp Pro Comparative Reporting.

Expanding on Our Marketing Automation Features

Preview for Expanding on Our Marketing Automation Features

We’ve spent the last week rolling out MailChimp Pro, our powerful new feature set for quickly growing businesses with lists of 50,000 or more. But we also made some important updates to our automation features in the latest release. More than 140,000 of our customers now use MailChimp’s marketing automation features, and since we announced our new workflows …

Comparative Reports for MailChimp Pro

Preview for Comparative Reports for MailChimp Pro

Last week we introduced MailChimp Pro, our powerful new feature set for quickly growing businesses with lists of 50,000 or more. We’ve told you all about why we built it, and took an in-depth look at Multivariate Testing. Today, we’re focusing on Comparative Reports. MailChimp Pro’s powerful reporting feature allows for dynamic, cross-campaign comparisons, subscriber segmentation analysis, and daily report scheduling. Below, …

New Automation Workflows and API Functionality

More than 115,000 customers use MailChimp’s marketing automation. And 23,000 of them have created automated workflows since last August. That’s a lot of growth! But it’s also a lot of emails—in the past 6 months alone, we’ve sent more than 200 million automated messages. While MailChimp automation already offers a robust feature set, with that kind of volume, we’re excited to …

Making Automation Better in v9.6

It’s been an exciting month at MailChimp. We overhauled our autoresponders in v9.5, making them more powerful and useful in the process. And some of our customers have already found interesting ways to send highly customizable automated email series. Following a landslide of feedback and requests, we prioritized some developments for this release. In v9.6, we focus on simplifying legacy …

Marketing Automation for Everyone

A long time ago, in a release far, far away, we built a feature called autoresponders. After sending nearly a million campaigns totaling more than 700 million emails, it’s time for a facelift. More than just a rebranding, though, we’re overhauling the way we do automated emails, and overhauling it in a way that’s specific to MailChimp and our …