Chris

Chris is an engineer at MailChimp. He builds and maintains features like Goal, segmentation, and Automation.

New Automation Workflows and API Functionality

More than 115,000 customers use MailChimp’s marketing automation. And 23,000 of them have created automated workflows since last August. That’s a lot of growth! But it’s also a lot of emails—in the past 6 months alone, we’ve sent more than 200 million automated messages. While MailChimp automation already offers a robust feature set, with that kind of volume, we’re excited to …

Making Automation Better in v9.6

It’s been an exciting month at MailChimp. We overhauled our autoresponders in v9.5, making them more powerful and useful in the process. And some of our customers have already found interesting ways to send highly customizable automated email series. Following a landslide of feedback and requests, we prioritized some developments for this release. In v9.6, we focus on simplifying legacy …

Marketing Automation for Everyone

A long time ago, in a release far, far away, we built a feature called autoresponders. After sending nearly a million campaigns totaling more than 700 million emails, it’s time for a facelift. More than just a rebranding, though, we’re overhauling the way we do automated emails, and overhauling it in a way that’s specific to MailChimp and our …

Segmentation Improvements in v9.0

After our recent update to Goal, we received tons of feedback from power senders who wanted to use it in conjunction with more advanced segmentation options. As a result of those conversations, we’ve added several new segmentation features in v9.0. In addition to segmenting by clicks and opens, you can find subscribers who have or haven’t been …

Send Targeted Emails Based on Website Activity

We recently announced a new feature called Goal, which allows our customers to place a code snippet on their websites, then send autoresponders based on website activity. This week, we’ve expanded Goal’s functionality so you can create segments of your list based on Goal activity, then use those segments to do more nifty things. Using …