Austin

Austin is a writer and editor at MailChimp. He spends his nights and weekends writing for places like Rolling Stone, BeerAdvocate, and Creative Loafing.

MailChimp’s Personal Annual Reports

For the last few years, we’ve made an annual report to share all the awesome, weird stuff MailChimp got up to during the previous 360-something days. When we were getting this year’s annual report ready to go, we thought it would be cool to let our users in on the fun, too—and, while we’re at it, maybe even empower them …

Betabrand Makes Money by Making Fun of the Holidays

cyBetabrand has always been pretty weird. So it was no surprise when the San Francisco-based retailer went a little over the top with the holidays this year, sending campaigns that promoted their end-of-year sales while mocking the very idea of end-of-year sales. "We like to make fun of the excess, the gluttony, that comes along …

ElevationLab Grows With Email and Kickstarter

ElevationLab‘s latest Kickstarter campaign, for an iMac and Apple monitor stand, ended in June and raised 500% of its goal. But that’s nothing by the company’s standards. Their first Kickstarter, for an iPhone dock, raised $1.4 million in 2012. It hit its initial funding goal of $75,000 in 8 hours, tripling the previous 24-hour Kickstarter record, and was …

Paul Jarvis Likes Trading Stories With People

Web designer and author Paul Jarvis started sending a weekly newsletter in late 2012. He had just started writing, having previously paid his bills solely with design work. He wanted a place to share his creations with his fans, and was hoping email was that place. But before long, he realized he wasn’t totally happy with how …

Kill Screen’s Exclusive and Informative Emails

Brooklyn arts and culture company, Kill Screen, had been operating as a magazine and a website for two years when their team decided they wanted to do more with their email marketing. Instead of simply republishing content they’d made elsewhere, they hoped to find a new way to connect with the modern gamer—a person who’s often …