Austin

Austin is a writer and editor at MailChimp. He spends his nights and weekends writing for places like Rolling Stone, BeerAdvocate, and Creative Loafing.

Grow Your MailChimp List With Facebook Ads

Email acquisition platform Privy recently analyzed 250,000 of their clients’ email signups to figure out where they were coming from. They compared 4 of the most common channels: business website, Twitter, organic Facebook posts, and paid Facebook ads. What did they find? “If your goal is pure email list growth," they said, "Facebook is a great channel to focus on after …

Sidebar Fills a Design Void With Sharing

Sacha Grief had a problem. "Whenever I wrote tech-oriented blog posts, I would post them to Hacker News to generate traffic and discussion," the French designer—who currently lives in Japan—tells MailChimp. "On the other hand, the design related content didn’t really have a place on its own apart from Twitter." Born out of his frustration was …

How The Onion Turns Funny Headlines into Great Emails

The Onion has been poking fun at our dumb world for close to 30 years now. Started by a couple wise guys at the University of Wisconsin-Madison, the satirical newspaper was first distributed throughout Midwestern college towns, then grew to include a website, an arts and entertainment wing called The A.V. Club, and an internet clickbait parody site …

MailChimp’s Personal Annual Reports

For the last few years, we’ve made an annual report to share all the awesome, weird stuff MailChimp got up to during the previous 360-something days. When we were getting this year’s annual report ready to go, we thought it would be cool to let our users in on the fun, too—and, while we’re at it, maybe even empower them …