Austin

Austin is a writer and editor at MailChimp. He spends his nights and weekends writing for places like Rolling Stone, BeerAdvocate, and Creative Loafing.

ElevationLab Grows With Email and Kickstarter

ElevationLab‘s latest Kickstarter campaign, for an iMac and Apple monitor stand, ended in June and raised 500% of its goal. But that’s nothing by the company’s standards. Their first Kickstarter, for an iPhone dock, raised $1.4 million in 2012. It hit its initial funding goal of $75,000 in 8 hours, tripling the previous 24-hour Kickstarter record, and was …

Paul Jarvis Likes Trading Stories With People

Web designer and author Paul Jarvis started sending a weekly newsletter in late 2012. He had just started writing, having previously paid his bills solely with design work. He wanted a place to share his creations with his fans, and was hoping email was that place. But before long, he realized he wasn’t totally happy with how …

Kill Screen’s Exclusive and Informative Emails

Brooklyn arts and culture company, Kill Screen, had been operating as a magazine and a website for two years when their team decided they wanted to do more with their email marketing. Instead of simply republishing content they’d made elsewhere, they hoped to find a new way to connect with the modern gamer—a person who’s often …

DoSomething’s Charity Teamwork

DoSomething.org is a nonprofit membership organization for people under 25, intent on making those people care. "Why?" their about page asks. "Because apathy sucks." With 2.5 million members, all in the 13-25 year age range, DoSomething.org has the numbers to back up its values of believing, trusting, celebrating, respecting, and valuing young people. It’s these …

Cards Against Humanity’s Rare, Hilarious Emails

Three years ago, 8 Chicagoans launched a Kickstarter attempting to fund "a party game for horrible people" called Cards Against Humanity. They’d earned a bit of a cult following online and wanted to see if they could do something more. They asked for $4,000, got $15,000, and before long, found themselves occupying spots #1-4 on …