Redesigning MailChimp
“Information presented with clear and logically set out titles, subtitles, texts, illustrations and captions will not only be read more quickly and easily but the information will also be better understood and retained in the memory. This is a scientifically proven fact and the designer should bear it constantly in mind”
-Josef Muller Brockmann
We’ve now had almost a month to gauge the response to the redesign, and we feel it was overwhelmingly positive. We’re glad so many people tweeted feedback, concerns, likes, dislikes and in general just cared enough to express an opinion at all. Thanks so much for that. We thought it would be fun and hopefully informative to share some insight into our motives and to dispel any notions that the redesign was purely for cosmetic reasons.