You probably already know that MailChimp is chock full of social features that help you connect with and learn about your audience. But we certainly don’t consider ourselves a social media management app, and we definitely don’t think our customers want to have MailChimp always-on, always tweeting from it. There are better tools for that, like HootSuite. In fact, nearly 4 million people use HootSuite to manage their social media. Why not make it easy for them to share their MailChimp campaigns with HootSuite as well?

Thanks to our $1 million integration fund and HootSuite’s new Engagement API, we’ve launched a MailChimp add-on for HootSuite. The integration allows users to view and search for campaigns, share campaigns to any of their social networks, view campaign results, and more—all from within their HootSuite account. Here’s how it works:
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I’m really excited to announce the latest integration to launch from our $1 million integration fund, a drag-and-drop campaign creator for Etsy sellers called Craftmonkey.

Craftmonkey makes creating a professional-looking newsletter that showcases your handmade wares as simple as possible. The application uses both MailChimp’s and Etsy’s open APIs to make signing up for an account and getting started quick and easy. Just connect your MailChimp account, enter your Etsy shop name and you’re ready to create a great looking campaign.

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We get lots of questions from MailChimp customers who want to monetize their email marketing. Thing is, while we love delivering your emails, we’re not an ad network. Selling advertising space in your email campaign can be a disaster if it’s not done right. Is the ad relevant to your readers? Are you formatting the ads yourself for each issue? What does the ad look like in Gmail vs Outlook vs Yahoo? When readers invite content from you into their email inbox, they’re trusting you in a way that is different than when they visit your website or blog. Irrelevant ads, poor formatting or broken images reflect negatively on you and your brand.

Luckily there are networks like LaunchBit to help you manage and automate this tricky advertising process. And, with LaunchBit’s new MailChimp integration, monetizing your email newsletters (or swapping ads with a complementary newsletter) is even easier.

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Pinpoint Social aims to ‘take the most powerful social strategies and make them easily accessible to businesses of all shapes and sizes.’ They provide a powerful tool for creating, delivering and tracking promotions and special offers to help drive ‘likes’ or engagement on Facebook. Using Pinpoint Social’s application you can create a promotional tab on your business page that provides an incentive for your audience to like your page.

Social promotions like these are a good way to increase the number of fans you have and thus the number of people who are getting your status updates in their news feed. Typically there’s one small problem with these kinds of promotions. When you’re on Facebook encouraging people to like you on Facebook, generally you’re only reaching the people who already like you on Facebook. Ideally you need to reach an audience that doesn’t know you’re on Facebook if you really want to grow your fan base.

That’s where Pinpoint Social’s new MailChimp integration comes in. Using their integration you can, in one click, create an email campaign from the promotion you’ve already made in Pinpoint Social and have it automatically waiting for you in the My Templates section of your MailChimp account. Then, all you have to do is log in to your MailChimp account and send the newsletter to your subscribers to let them know about the new promotion.

This is a really effective tool for building your network of fans and followers. But, then what do you do with that audience once you’ve got it? Just like with your email subscribers, your Facebook fans are more likely to share your content if you’re consistently engaging them in conversation, giving them useful information, and rewarding them for their loyalty. In my opinion, this is where a tool like Pinpoint Social really gets useful.

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One of the questions we sometimes get from customers who are new to email marketing is ‘how do I send attachments with my newsletter?’ We’ve always had to tell them that they can’t send attachments with MailChimp. If you want to send a document or pdf to your subscribers you need to upload it to MailChimp and then link to the file in your campaign.

This is a good solution for some of our customers, but not all of them. For example, many of our customers want to offer a free guide or white paper as an incentive to opt-in to their email list or as a reward for their loyal subscribers. But, they may be selling the paper or guide to their general audience. They need a way to send unique, restricted download links just to their email subscribers.
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