We were impressed to find out that Hugh MacLeod‘s MailChimp campaigns consistently maintain a fantastic 40%+ open rate. What does a cartoonist know about email marketing? Well, as it turns
out, he doesn’t worry about all the typical “email expert” stuff like A/B testing, sending at different times of day, experimenting with subject lines, etc. Instead, much like Email Inspiration, he just sends a fun image, and the people love it.
“I think it’s because we keep it simple—a nice cartoon to brighten your day, delivered to your inbox every morning,” Hugh tells us. “People like getting that a whole lot more than, say, a daily, long-winded spiel about why y’all should give me your money, make me rich, yak, yak, yak…”
Instead of marketing himself to his readers, Hugh delivers his business-card cartoons into the inboxes of his extraordinarily engaged readership every day, then they send those cartoons to their friends, building up his list in the process. Pretty simple, right?
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