Allyson

Allyson is MailChimp's e-commerce brand manager at MailChimp. She travels frequently to events and talks with people about how to use email marketing to support their businesses.

LoveKnitting Puts Automation to Work

LoveKnitting is an e-commerce company that sells patterns and supplies to folks who—wait for it—love knitting. The company is based in London, but their customers live all over the world and use several different currencies, so the small team has to work extra hard to get the right information in front of the right people. With so many different groups to send to, …

Best Made’s Handy Back-in-Stock Messaging

If you’re a retailer, you want to make it as easy as possible for your customers to get their hands on your products. So what happens when a popular item is out of stock on your e-commerce site? How do you make sure the people who want to buy it know when it’s available again? Best …

Getting Permission Before Increasing Holiday Volume

Every year around the holidays, you probably start to notice more emails from the companies you love. You might even be planning a few extra holiday emails yourself. But not every subscriber on your list wants to see all those emails, and loyalty is more important than frequency. So how do you get your holiday messages …