Allyson

Allyson is MailChimp's e-commerce brand manager at MailChimp. She travels frequently to events and talks with people about how to use email marketing to support their businesses.

MailChimp and Skillshare Empower Small Businesses with $100,000 in Scholarships

Preview for MailChimp and Skillshare Empower Small Businesses with $100,000 in Scholarships

When we launched our first Skillshare class earlier this year, I had to manage my expectations. I tend to get pretty excited about email marketing, but most people don’t usually share my enthusiasm. So I would’ve been happy if a few hundred folks found the course helpful. But here we are, more than 15,000 students later! I’m thrilled to have my expectations …

MailChimp’s Getting Started With Email Marketing Skillshare Class

One of the best parts about my job is traveling to different events and helping MailChimp users understand how our features can support their projects and businesses. From A/B testing to segmentation to automation workflows, we’ve got a lot of great features for email marketers of every skill level. But sometimes it can be tricky to make sense of …

LoveKnitting Puts Automation to Work

LoveKnitting is an e-commerce company that sells patterns and supplies to folks who—wait for it—love knitting. The company is based in London, but their customers live all over the world and use several different currencies, so the small team has to work extra hard to get the right information in front of the right people. With so many different groups to send to, …

Best Made’s Handy Back-in-Stock Messaging

If you’re a retailer, you want to make it as easy as possible for your customers to get their hands on your products. So what happens when a popular item is out of stock on your e-commerce site? How do you make sure the people who want to buy it know when it’s available again? Best …