Our customers are always coming up with interesting ways to make email newsletters even better. That’s one of the many reasons we love what we do, and why we weren’t surprised when we saw The Do Lectures doing something especially clever in their newsletter.
You may remember The Do Lectures from our Customer Love series a few months ago. They host an annual gathering in Cardigan, Wales, where interesting people share stories about the work they’re doing and inspire others to act on their passions. They also publish Kindling, a weekly newsletter with links to the most inspiring articles, videos, ideas, and talks from the past week.
Take a look at a recent issue of Kindling. You’ll notice Read Later buttons alongside selected articles, so users can easily send the links to Instapaper. If you’re not familiar with Instapaper, it’s a service that lets you bookmark content on the Internet and save it for later. It’s handy when you don’t have time to read something at the moment, but don’t want to forget about it. Read Later buttons make content more accessible, so your readers can digest it whenever and however they want.
