Posts by

Allison


Introducing the Instapaper Merge Tag

A few months ago, the clever folks at The Do Lectures showed us how to add "Read Later" links to a newsletter. We loved the idea so much we couldn’t help but "just make it a button." The Instapaper merge tag lets you add automatic "Read Later" buttons to your RSS-to-email and normal newsletters. It’s …

Add Read Later buttons to your newsletter

Our customers are always coming up with interesting ways to make email newsletters even better. That’s one of the many reasons we love what we do, and why we weren’t surprised when we saw The Do Lectures doing something especially clever in their newsletter. You may remember The Do Lectures from our Customer Love series …

How to get SEO benefit from your campaign archives

A while back we introduced an RSS button on the Campaign Archive Toolbar. It might seem kind of weird at first to include an entire email campaign in an RSS feed, but it’s actually pretty useful. I’ll explain why in just a moment. First, for those of you who aren’t familiar with Campaign Archives, every …