Yesterday evening we hosted our summer customer par-tay at 5 Seasons Brewing in Atlanta. Even though the temperatures on the roof deck were well above 90 degrees fahrenheit, we managed to stay cool with popsicles (courtesy of the King of Pops), banana flavored dippin’ dots, and refreshing beverages. Freddie even made an appearance, delighting everyone he hugged!

Even if you weren’t able to make it this time, hopefully these animated gifs will help you feel like you’re right in the mix.

View from the 5 Seasons Brewing roof deck

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Autoresponders offer a great opportunity for engaging your subscribers over an extended period of time. You may have heard of this strategy referred to as drip marketing, but it doesn’t necessarily just refer to a series of campaigns that extend forward into infinity. It can actually work particularly well in the context of counting down to a special date, like a wedding or the birth of a child. So let’s take a look at how you’d set up this type of campaign using MailChimp’s autoresponders.

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Recently, some of our Twitter followers have noticed MailChimp’s Promoted Tweets.

We’ve been experimenting and learning a lot, so we wanted to share our experience in hopes that you’ll find it interesting or useful.

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Our us2 users will notice something a bit different about the archive bar for sent campaigns. We’ve updated it to more closely mimic the look and feel of the MailChimp application, in addition to adding Facebook’s Send button as a sharing option. (Fear not, us1 users. You’ll have the new archive bar available tomorrow when we complete the v5.9 upgrade.)

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MailChimp integrates with a number of different services that allow you to send surveys via email, and SurveyGizmo is one that we like a lot. They make it easy for noobs to get started but also provide an extremely robust feature set for power users. (Kinda like MailChimp.)

If you’re familiar with our other “360″ integrations (as in degrees, full circle)– like Analytics360 or Ecommerce360– you’ll know that we refer to them as such because your email leaves MailChimp, does a little data mingling with another service or services, and then that data ultimately gets pulled back into our application. Truth in advertising!

Our SurveyGizmo 360 integration follows the same scheme. When you send out an email containing a specially generated SurveyGizmo link and your subscribers answer your questionnaire, that data gets pulled back into your MailChimp Reports. While not as visually appealing or robust as SurveyGizmo’s built in reporting features, it will allow you to view responses at a glance.
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