There’s an extremely cool feature in MailChimp that not a lot of people know about, and we’re trying to change that with some big upgrades:

The Email Beamer
Every list in MailChimp has a private email address. You can send a message to that private address using Gmail, Outlook, Apple Mail, or even your iPhone or iPad, and we’ll automatically forward it as an email campaign to your list.

This means you can publish MailChimp campaigns while you’re away from your computer, on the road, or sitting in your makeup chair before the show (yep, someone asked us if this was possible).

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MailChimp’s signup forms are already pre-translated to a few dozen languages. But some of our users want the ability to manually translate each piece of the process in their own way. So in v6.3, we did that. When you go in to your list’s form designer, you’ll notice a new “Translate” tab:

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We’ll be launching v6.3 tomorrow morning (Monday, 9/12/11). The changes will propagate to all 900k+ user accounts by end of day Tuesday.

Some really cool updates to announce, plus one big policy change…

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We’ve acquired TinyLetter. For those of you who don’t know, TinyLetter is a beautifully simple email newsletter app created by Philip Kaplan and launched late last year. We’re pretty excited about this. Sure, we think TinyLetter fills a gap in the MailChimp offering and all that, but more importantly, we think it has the potential to fill a significant gap we’ve seen growing in the social conversation.

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Every once in a while we get complaints from customers who want to run really complex segmentation criteria in MailChimp, but they keep bumping into our segmentation limitations. Truth is, we put those limits in place to keep a handful of customers from destroying our servers for the 900k other users on the system. Some of their queries could really turn our databases into a hairball of a mess. To get around those limitations, we’ve seen customers create multiple MailChimp accounts, open up separate tabs to run more segments, and all kinds of crazy hairbally stuff that would make our servers choke.

So we created Hairball. It’s an Air app that you install on your computer, and it syncs with your MailChimp list. Then, you can GO NUTS building all kinds of segments with your list. When you’re done, you sync it back up to MailChimp.

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