Aarron

Aarron is MailChimp's user experience director and author of Designing for Emotion.

Thoughts on Mobile App Unbundling and the User Experience

A glut of companies have recently unbundled their mobile apps. Google, Facebook, Foursquare, and the The New York Times have all started splitting their apps apart like a reverse Voltron, each addressing a specific task. Each company has unique motivations driving its decision to unbundle: Microsoft’s release of Office apps for iPad may have had some influence on Google’s …

Segmentation Seven Ways

List segmentation was once a power feature used only by our most advanced customers, but today, a quarter of MailChimp customers use segmentation to divide subscribers into categories for targeted email communication. In our 8.6 release we made a number of improvements to segmentation, including a streamlined way to create and access segments, auto-updating segments, and …

MailChimp’s New Mobile Experience

New MailChimp is now live on all data centers around the world, and waiting for you the next time you log in. A lot of careful consideration went into New MailChimp, as you might have gathered from our recent blog posts, but there’s more we’d like to share. As mentioned in our first announcement about …

New MailChimp: Collaboration by Design

Design is a byproduct of many things: training, experience, objectives, audience, and more. It’s also influenced by where we work and those we encounter. We’re susceptible to influence—it’s how we continue to grow, how our rough experiments gain shape, and how our talents mature. As 2012 drew to a close, we started to build a …

A New MailChimp Is Coming

We have a motto that guides our work here at MailChimp: Listen hard and change fast. We’ve been doing a lot of both in the past few months. Last year some curious patterns emerged in feedback from our customers. There was so much feedback relating to the mobile experience. Let’s be honest—mobile devices aren’t just …