Comments on: Authentication Helps Deliverability http://blog.mailchimp.com/authentication-helps-deliverability/ MailChimp, email marketing, and monkeys! Thu, 09 Feb 2012 21:21:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Benhttp://blog.mailchimp.com/authentication-helps-deliverability/#comment-38749 Ben Tue, 06 Dec 2011 15:02:07 +0000 http://blog.mailchimp.com/authentication-helps-deliverability/#comment-38749 It used to mean asking your IT group to do some complicated nerdy stuff on your servers, so that all your email would look more authentic. Now, we mean "check the box you see in this screenshot"http://kb.mailchimp.com/article/authentication-for-mailchimp/More accurately, it means "don't un-check it" since it's checked by default now. It used to mean asking your IT group to do some complicated nerdy stuff on your servers, so that all your email would look more authentic. Now, we mean “check the box you see in this screenshot”

http://kb.mailchimp.com/article/authentication-for-mailchimp/

More accurately, it means “don’t un-check it” since it’s checked by default now.

]]> By: Susanhttp://blog.mailchimp.com/authentication-helps-deliverability/#comment-38513 Susan Mon, 05 Dec 2011 12:09:23 +0000 http://blog.mailchimp.com/authentication-helps-deliverability/#comment-38513 What do you mean by "aunthenticating" it? What do you mean by “aunthenticating” it?

]]> By: Ken Takahashi (Vice President, Global Channels at Return Path, Inc.)http://blog.mailchimp.com/authentication-helps-deliverability/#comment-1700 Ken Takahashi (Vice President, Global Channels at Return Path, Inc.) Thu, 25 Sep 2008 22:27:05 +0000 http://blog.mailchimp.com/authentication-helps-deliverability/#comment-1700 The message to the email marketing community cannot be any more clear. If you are sending high volume email and not authenticating ... what are you waiting for? There is a clear shift in the ISP community and you need to get ahead of it. Most of the new anti-spam solutions are being developed on top of authentication - the time is now.~Ken Takahashi Vice President, Global Channels Return Path, Inc. The message to the email marketing community cannot be any more clear. If you are sending high volume email and not authenticating … what are you waiting for? There is a clear shift in the ISP community and you need to get ahead of it. Most of the new anti-spam solutions are being developed on top of authentication – the time is now.

~Ken Takahashi
Vice President, Global Channels
Return Path, Inc.

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