Mar 23, 2015
Announcing MailChimp Sync for Eventbrite
We’re excited to announce MailChimp Sync, an update to our integration with Eventbrite. Sync is one of the first extensions available in Eventbrite Spectrum, and it’s a direct result of MailChimp user feedback.
When we launched our Eventbrite integration in 2009, it gave users the ability to easily send event invitations and see how well those campaigns performed in terms of overall ticket sales, subscriber RSVPs, and a few other metrics. But users let us know that they wanted to connect with attendees beyond that initial sale. And they wanted to create a sense of community around their events. To do that successfully, they needed an easy way to sync data between systems and an ability to segment based on that data.
Well, ask and you shall receive! This is the problem Sync was designed to solve. Here’s how it works:
After you’ve installed MailChimp Sync, you can sync attendees from all events or from just a few select events. If you change your mind later, you can change the setting.
After selecting the event(s) to sync, select the existing list to which they should be sent or create a new list. Then start syncing.
Once Sync is all set up, when a new event signup occurs for a specified event, the system will automatically add that attendee to the selected MailChimp list.
We’ve looped eCommerce360 functionality into the extension, so each RSVP gets handled like a purchase in MailChimp (even if it’s a free event). This ensures that RSVP history gets passed along into subscriber profiles in the synced list. And it means that any segmenting you do by purchase activity and signup source can now be used with Eventbrite data. So in addition to sending subsequent event invites, you can tell attendees about last-minute updates for an event they’re attending, send VIP entry instructions, follow up an event with a quick thank you, or even trigger automation workflows.
And we’ve got more features coming soon.
To get started with MailChimp Sync for Eventbrite, install the app and learn more in our Knowledge Base.
Brooklynn
“We’ve looped eCommerce360 functionality into the extension, so each RSVP gets handled like a purchase in MailChimp (even if it’s a free event). This ensures that RSVP history gets passed along into subscriber profiles…”
This is fantastic! This integration could solve a LOT of problems for me.
What if we don’t have eCommerce 360? Is there a way to record a subscriber’s RSVP history, add them to specific groups, or set up automation?
(Crosses fingers).
03.24.2015
Christy MailChimp
Hey Brooklynn, I’ve got some great news for you. Each MailChimp account has eCommerce360 capabilities, all you need is an app (like MailChimp Sync for Eventbrite) to pass the data back to MailChimp. Once installed the extension will do all the heavy lifting automatically and the eCommerce360 data can be used for automation or segmenting.
03.24.2015
Alanna Turco
This is great news and a welcome feature I will use.
Here’s another feature that Eventbrite has and I wish Mailchimp did… When someone unsubscribes at eventbrite, it automatically unsubscribes them from any list they are on with your company. I have several different lists in Mailchimp and I have to manually go in and search for the person who has unsubscribed and then again manually unsubscribe them from each list. Maybe there is a better way to do that I am not aware of but I wish it functioned like it does at eventbrite.
03.24.2015
Matt
Good point. Does the sync include unsubscribes? For example, if someone unsubscribes to a list in Eventbrite is it carried over automatically to the equivalent list in MailChimp? And vice versa?
03.25.2015
Christy MailChimp
Hi Matt,
At the moment, Eventbrite contact lists and MailChimp lists manage unsubscribes separately. Eventbrite emails tend to be more transactional (one-to-one) while MailChimp emails lean more toward marketing side (one email sent to a bunch of people). You make a great point, though, and we’ll be sure to take a closer look at upcoming refinements.
03.26.2015
Grace
This is GREAT!! Is there a way to add event attendees to a particular segment(s) of a list?
Thanks!
03.24.2015
Christy MailChimp
Hi, Grace!
Yep, you can add event attendees to segments in just a few, quick steps. Check out the process in this Knowledge Base article:
http://eepurl.com/hcPz
03.25.2015
Brent Downey
This is awesome! I cannot wait to get this setup. It is going to help so much!
03.25.2015
Bal Nuro
This announcement is a step forward for a much modern email ads, things look brighter ahead.
03.30.2015
SReanee
Willl Mailchimp accept more than one attendee with the same email from Eventbrite? For example…Joe and Sarah are married and share an email account. Will mailchimp accept them as separate attendees for the event? Or will mailchimp state that there is already an attendee with that email address?
04.22.2015
Christy MailChimp
Great question. MailChimp lists identify unique subscribers based on the email address provided, so a couple using the same address would be seen as a duplicate subscription in the MailChimp list and counted as a single RSVP. But it’s possible to for the attendee to specify the quantity of tickets they’ll need for an event.
04.23.2015