Here’s a nice example of a MailChimp customer (T in the Park) using the new social sharing links in their email newsletter footer:
This is a relatively new feature at MailChimp that lets your subscribers share your campaign via twitter, facebook, digg, reddit, linked in, and other social sites. If you’d like to add this to your MailChimp campaigns too, just insert this little tag: *|MC:SHARE|* in your footer (or wherever you want) and we’ll do the rest.
Another cool merge tag to try: *|TRANSLATE:EMAIL_LANG|*

Thanks for this tip. You guys are doing a great job of keeping MC innovative.
Keep the updates and tips coming!
Cheers,
Joe Lange
LangeTwins Winery and Vineyards
http://www.langetwins.com
Lovely to see Scotland’s finest festival getting some Monkey love
We just found this coding to share on social sites. When we added the *|MC:SHARE|* into the footer, that’s exactly what we saw in the pop-up and test versions of the email: *|MC:SHARE|* No social networking sites appeared.
Does this only happen when the newsletter is sent out “live?” or am I missing a step in the implementation?
Thanks!
I think it is behaving badly in the footer, but not in the bottom of the body. We’re looking into it. Thanks for reporting this!
something weird going on with magnolis link: I think you have a dot in there: ma.gnolia
Very neat!!!
Is there a way to add these links individually? I only want just 3 or 4 icons in my email.
Thank you!!!
I’d like to also know if there is a way to selectively add social networks using the merge tag. This is much needed.
The problem in the footer is fixed – it’s working nicely, but I do like the idea of being able to select which networks are added. Tends to look cluttery.
[...] first, I thought I’d add our social-sharing icons to the email. You’ve seen these SWYN icons, right? They’re supposed to be [...]
Yes, would also prefer the option of selecting networks.
You can do that now. Go bookmark this merge tag cheatsheet to get all the latest merge tags:
http://blog.mailchimp.com/merge/
The one you want is:
*|SHARE:SITE_NAME1,SITE_NAME2|*
for example, if you only want Facebook, Twitter, and Digg icons, you’d use:
*|SHARE:Facebook,Twitter,Digg|*
Here’s the list of sites:
BlinkList
Delicious
Design Float
Digg
DZone
Facebook
Google
LinkedIn
MisterWong
Mixx
MySpace
Netvouz
NewsVine
Propeller
Reddit
Slashdot
StumbleUpon
Technorati
Twitter
Webnews.de
YahooMyWeb
Awesome! Thanks for the advice. Will Google+ be added soon?
Ben, Please add FLICKR, YouTube and Google Plus
Wow, great granular feature. We’re excited to implement this for a client now!
What about JUST THE LINKS?
I don’t want MailChimp to determine my icon. Because its smaller than I would like.
Is there a way to get the links rather than a linked icon?
ex:
*|SHARELINK:twitter|*
output:
http://www.twitter.com/sharing-twitter-campaign-link-without-its-corresponding-icon/
usage:
If you enjoyed this articletweet it to your friends
Yeah, that’s coming in the next upgrade. Probably this week.
Ben,
I’m just following up as I’ve seen some activity on merge tags but I’m not seeing what I was looking for.
I want to get just the raw url to the campaign using a token / merge tag.
*|SHARELINK: twitter|*
And instead of getting your image and link, I just want the link so I could wrap MY image/graphic with the tweet this url in the email.
My template is not suited to your “TWEET” button. So I’ve created my own. But I’d like the link to be automated.
Just like Update Profile we use this Update My Really Cool Profile in MailChimp
I’d like to be able to do this:
Tweet this to your followers
Or something like that.
I do see this:
|TWITTER:TWEET:[$url=http://blog.mailchimp.com,$text=i heart mailchimp]|
But that would require having to manually insert the url to each campaign with each new episode.
Thoughts?
Have you tried: <a href=*|SHARELINK:TWITTER|*><img src=”http://example.com/img/birdie.gif”></a>
I FOUIND IT!!!!
You can now get JUST THE LINK for social media:
IMAGE or TEXT here
Just remove my “////”
pasting code didnt work
*|SHARELINK:TWITTER|*
*|SHARELINK:FACEBOOK|*
etc
that will get you JUST the link not the image.
So you can use text links or your own graphics
FINALLY!
THANK YOU MAIL CHIMP
Now importing fromWordPress will be even more streamlined
We just sent the forst of a series of campaigns which were a breeze to set up, but we didn’t have the social share buttons. This blog entry looks just the thing we’re looking for.
Thank you for helping make this easy!
Best
Paul@FoodAdo
Great feature! Quick question though – when I add the merge tag as instructed – My popup preview looks like just links and not the colored icons. Am I missing a step?
When I use *|SHARELINK:FACEBOOK|* inside an a-tag in my HTML email. The link gets prefixed with the url of the URL of the imported HTML. So my sharelink looks like “http://www.example.com/http://www.facebook.com/share.php?blablabla”. I tried using no quotes around the link, but no result. What am I doing wrong? In the head-section is a base href tag, which is generated by Mailchimp.
on facebook i have a business page and don’t seem to be able to link it without a personal profile. is there a way around this. to link it to my facebook business page???
I have the same question as Christel. I’ve tried to link to Facebook events using the process outlined in help. It works, but it goes to my personal profile and not my organisation page. Is there any way to select a page rather than a profile, or be able to manually put in the correct FB page?
Thanks!
Any stats on how often recipients use the social sharing links in emails?
The last time we ran something like that, it was 2009:
http://blog.mailchimp.com/trends-in-email-sharing-via-facebook-and-twitter/
We should re-run that study for sure.
We *did* recently check to see how often customers have posted their email campaigns to twitter (not the same as what you’re asking), and how many retweets that generated for them. About 1.3 million email campaigns have been shared over twitter, and about 250,000 (about 20%) recipients have been re-tweeted in some way.
*|SHARE:facebook,twitter| * When I post this to my newsletter, this is what i see, not the links?
HELP!
I just added this and it doesn’t seem to support Google+. Can that be added?