A lot of people have been asking us lately how to attach files to their MailChimp campaigns (like a PDF, Word Doc, etc).
Thing is, we really can’t let people attach ginormous 2-meg files and then send out to 50,000 people on their list. It’s not an optimal experience for the recipient (let alone the ISPs out there) and the bandwidth costs would be ridiculous.
We used to tell people to take their file and upload it to their own web server, then come back to MailChimp and link to that file.
But now we have a way to do all that from inside MailChimp…
Here’s how it works.
Let’s say I’m working on an email and I want to place a link to a white paper.
First, just highlight the text:
BTW: I personally think it’s good netiquette to indicate the size and type of the file they’re about to download. How many times have you been caught off guard by a 50-meg PDF download?
after highlighting the text, click the “insert link” button in MailChimp:
then select the “upload” tab:
and upload the file from your computer.
We’ll host the file for you totally free (each file must be less than 10 megs) on our CDN servers, and track how many times it was clicked.
And if you’ve got your AIM reports installed, we’ll even show you WHO clicked the link (try that with an old-fashioned attachment).
By the way, all your uploaded attachments are accessible if you click the “insert link” button, and then the “browse media” button:
you’ll see your uploaded files here:





THANK YOU! THANK YOU! THANK YOU!
Thanks very much! I’ve been wanting ‘this’ for a very long time!
I think bulk emails with file attachments are more likely to get you flagged as spam too, right?
This method is much more sensible.
This is exactly what one of my clients needs!!! Looks like we will have a new email campaign vendor very soon…
Excellent. This is just about what I needed. Lovely stuff…
This may be a silly question – but where can we see how many times the ‘attachment’ was clicked/downloaded?
can we attach 2 files if they total (way) less than 10 megs? thanks!
No reason you shouldn’t be able to.
This is awesome! Thank you!
We appreciate what you are doing here. Thanks.
This is a great way to handle attachments, Mail Chimp rocks!
Thanks sooooooooooo much I was waiting for this!!!!!!
Hi Ben,
Thank you very much for this interesting post! I assume this option is only available when creating a campaign using a predesigned template. I like to paste in my own code, so I should still host the file myself before being able to link to it, right?
With kind regard,
Raymond
You can upload the file to your MailChimp gallery, grab the link for it, and code it into your own email.
Off course, why didn’t I think of that myself?
This does raise another question though: is there a way to get into the gallery without starting a new campaign? That would be even more awesome!
Not right now. The way it works now is because it’s a 3rd party tool (CKeditor). We could probably tear it out and put a link somewhere else (maybe in our dashboard) but we’ve been putting that off because we’d rather build our own image gallery.
All right, sounds fair! Good luck with the custom gallery then!
Unless I’m missing something, the upload option doesn’t exist in the editor when customizing the final welcome email, which is where one would typically have a link to a free report or other inducement to sign up to a mailing list. Is the editor pictured above specific to Autoresponder emails?
It’s there, but since writing this blog post, our UI has changed to slightly more neutral tones (so we could offer co-branding). This tutorial should still work, but everything just looks a little different.
When you’re in the “Final Welcome Email” editor, click on the text that we make editable:
By default, it looks like:
“Your subscription to our list has been confirmed.”
Then, the editor opens up. From there, you’ll see the link icon (a globe with a chain link over it). The colors aren’t as brown anymore:
http://blog.mailchimp.com/wp-content/uploads/2011/03/link-icon.jpg
Hi, Ben,
Are you perhaps referring to the Visual Designer mode as opposed to the default design mode? The editor in the default mode does not have links with globes on them, only the one link icon which pops up a window to enter the URL.
Thanks,
John
Hmm, the default when editing your final welcome emails actually *is* the visual design mode.
Below is a screenshot. After highlighting some text in the welcome email, you click the link icon, then in the next window, make sure you click the “upload” tab. If you’re not getting that, then we’re talking about two different areas of the app, and it might be best to ask our support team to follow along and see exactly what you’re trying to do.
Screenshot:
http://blog.mailchimp.com/wp-content/uploads/2011/03/upload-tab.jpg
Hi, Ben,
If the default is the Visual Editor, why do I have a button that gives me the option to switch to the Visual Editor? I suspect that’s the problem as I’m not seeing anything that looks at all like the screenshot. The text in the HTML section is text with tags, which implies that it’s in non-visual mode.
It’s not a huge deal as we don’t care that much about the click statistics, I was mainly curious why my screen wasn’t matching what you described.
Thanks,
John
We’re definitely at different places in the app, but I can’t picture where you are. Our support team can help you out for sure.
This is A W E S O M E ! ! ! !
Simply beautiful. Thank you so much for having such a completely wonderful support team behind your product. You make it easy to look good!
How long does the file “exists” on your server after I’ve uploaded it?
And one more thing, after I upload it, it gave a link, something like:
ttp://gallery.mailchimp.com/583c642ebba725b983bbe8443/files/filename.file
The “583c642ebba725b983bbe8443″ it’s variable? Or may I use this link in future campaigns?
Thanks,
Calin
Thank you, that solves my problem. I like the tip with showing the size of the file as well.
This is brilliant. And exactly what we needed in order to make the newsletter useful for people in the developing world with limited connectivity – they cant be going back and forth between the newsletter and the web for each story, so this way I get to offer a download of the full text version for them. Thanks. You really helped us meet a need.
Ben – Can the files we upload be picked up by Google and other search engines, or are they only accessible through your system?
I think you should presume our email archives are not that google index friendly (for security reasons), and that anything you want to be indexed should be hosted on your web site in addition to the email.