At MailChimp HQ, Happiness is Serious Business

“Hi, my name is Ashley Wilson, and I’m the employee happiness ambassador here at MailChimp.” It feels a little silly every time, but that’s how I introduce myself to new hires while giving them the tour of our office. We’re growing fast, which means that I lead this tour around our fancy new digs every 2 …

Even Your Fine Print Can Be Marketing

I’ve purchased a thing or two from DODOcase in the past, and loved them. But as awesome as they are, I don’t keep them constantly on top of mind. Sadly, that’s true with all brands, including yours and mine—people have more important stuff to think about. Luckily, that’s what email marketing’s great for. Take a look at DODOcase’s birthday email above. I …

A Redesigned Knowledge Base, Plus Billing and Messaging Updates

Earlier this year, we introduced an in-app version of our Knowledge Base that made it easier to find the answers you need, right when you need them. This week, our KB team takes center stage once again as we launch a brand new, redesigned version of our standalone KB. The new design provides consistency between both versions of the KB, …

Grow Your MailChimp List With Facebook Ads

Email acquisition platform Privy recently analyzed 250,000 of their clients’ email signups to figure out where they were coming from. They compared 4 of the most common channels: business website, Twitter, organic Facebook posts, and paid Facebook ads. What did they find? “If your goal is pure email list growth," they said, "Facebook is a great channel to focus on after …