Fourth of July Email Marketing Tips

July 4th is just around the corner. If you’re an American, this means you’ll likely spend the weekend gripping a cold beverage in one hand and a small explosive (or 50) in the other. And if you’re an American email marketer, this means…well, it depends. Here at MailChimp, we’re big fans of only sending email when you …

Voice and Tone for Email

At MailChimp, we think a lot about the way we communicate with our customers. Our Voice and Tone guide helps MailChimp employees write in a consistent voice, but adapt their tone based on the situation. Since we made that guide public a few years back, we’ve gotten a lot of questions from customers about what kind of voice and …

Using MailChimp for Internal Newsletters

Most people think of MailChimp as a way to connect with fans and customers in order to promote their brand or business—in other words, to sell stuff. And while that’s definitely the most common use, there are other useful ways to send email that don’t relate directly to your bottom line. In particular, internal newsletters are a great …

6 Ways to Repurpose Your Content

MailChimp is partnering with Facebook on their Boost Your Business tour, and I got to meet hundreds of small business owners at the last event in San Diego. I asked them about their challenges, and the most common response I heard was this: “I have a million things to do. I don’t have time to create new …

How We Use Facebook Custom Audiences for Our Marketing

Back in 2013, Ben wrote about Facebook’s Custom Audiences feature and how seamlessly it can integrate with MailChimp accounts. A lot has happened since the tool launched—at MailChimp, and probably at your business too. So if you missed the integration when it was new, or if you’re one of the few million new users we’ve added …