Betabrand Makes Money by Making Fun of the Holidays

Betabrand has always been pretty weird. So it was no surprise when the San Francisco-based retailer went a little over the top with the holidays this year, sending campaigns that promoted their end-of-year sales while mocking the very idea of end-of-year sales. "We like to make fun of the excess, the gluttony, that comes along …

Need/Want’s Radically Transparent Approach to the Holidays

We all know that Black Friday and Cyber Monday are big days for retailers. But how big, exactly? Companies sharing their holiday balance sheets is about as rare as an unclaimed Tickle Me Elmo on December 24, 1996. But for Need/Want, it’s just part of doing business. Founded earlier this year, Need/Want sells “products that solve problems.” …

Mobile Hurts Engagement, but You Can Make it Better

Well, we’ve reached the point where watches connect to the internet. Go ahead and throw away your desktop computers, because watches are the new phones, phones are the new tablets, and tablets are the new laptops. All right, maybe we’re exaggerating, but the world feels more mobile-oriented than ever. And there are even studies to back up …

MailChimp Snap for Android

When MailChimp Snap was released for iOS in October, not everyone was happy. Some of you emailed us, tweeted at us, and contacted our support team, asking when Android users would have their day. I don’t blame you. In fact, as a loyal Android user, I’m right there with you. I couldn’t join the Vine party until 6 months after …

New Subscriber Popup Forms and an Undo List Import Button in v9.8

This week, we’re launching MailChimp v9.8, our final release of 2014. Many of its updates are of the housekeeping variety, but there are a couple of noteworthy new features that we want to bring to your attention. Subscriber popup form If you’ve worked with our embeddable forms in the past, you might be familiar with …