Sync Your Data Across Platforms with MailChimp and Zapier

Preview for Sync Your Data Across Platforms with MailChimp and Zapier

If you run a small business, there’s a good chance your customer data is spread out across a number of different apps or web services. Without the proper resources, it can be difficult—not to mention time-consuming—to create automated workflows that sync data across all of those different platforms. But Zapier can help. Zapier is a …

Running Your Giveaway and Following Up

Preview for Running Your Giveaway and Following Up

Recently, we covered the key things you should figure out before running a contest. This week, we’ll go over how you can best run the contest and what you should do when it’s over. The value of a prize Choose a prize your target audience will care about, and communicate the value, not just the …

What’s Your Email Marketing Plan?

Preview for What’s Your Email Marketing Plan?

If you don’t have an answer to that question, you’re in luck: we can help. Starting a business isn’t easy. Long before your first customer makes their first purchase, a lot of time, effort, and careful planning goes into making sure everything is just right. When you’re finally ready to open your doors (virtual or …

Growing Your List with Giveaways

Preview for Growing Your List with Giveaways

Eight years ago, Ben wrote a piece for Practical Ecommerce about using contests to grow email lists. But eight years is a long time (especially on the internet), and a lot has changed. We decided it was a good time for an update, so our research team spent the last few weeks reaching out to …

Abandoned Cart Automation Workflows and More From Our Latest Release

Preview for Abandoned Cart Automation Workflows and More From Our Latest Release

Last week, we announced Product Recommendations, a brand new feature that analyzes the purchase behavior of your customers and makes smart, data-driven predictions about the items each individual customer will purchase in the future. It’s a powerful personalization tool that will help you get the right products in front of the right customers and sell more …