A New MailChimp Record: 1.5 Billion Emails on Black Friday

Preview for A New MailChimp Record: 1.5 Billion Emails on Black Friday

Everyone knows that Black Friday and Cyber Monday are big days for sending email, but for our deliverability team, the planning starts much earlier in the year. Way back in July, we started provisioning 500 new IPs and 3 new routing servers to ensure we had the stability and delivery speed to make it through those days. …

RetroSupply Co.’s Tips for A/B Testing and List Growth

Preview for RetroSupply Co.’s Tips for A/B Testing and List Growth

Like so many MailChimp customers’ small businesses, Retro Supply Co. started out as a side hustle. Dustin Lee’s attempt to build a startup hadn’t panned out as he’d hoped.

“I was completely broke, I had $35,000 in credit card debt, and I’d quit all my freelance work to focus on this startup,” he says. “I had no money coming in.”

So he started setting his alarm for 4:30 am to get in a few extra hours of graphic design work each morning and began creating the products that would come to define Retro Supply today.

Introducing Product Blocks

Preview for Introducing Product Blocks

We’re passionate about helping online sellers make the most of their marketing, which is why we recently added a new type of content block to our campaign builder—Product blocks. This helpful new content block provides you with a super simple way to add 1 or more products from your connected e-commerce store to your MailChimp campaign, …

Showcasing MailChimp Customers Through Our Sponsorships

Preview for Showcasing MailChimp Customers Through Our Sponsorships

We love helping people tell their stories, and we love finding creative projects to support. So when we have an opportunity to do both, we jump on it! Our customers’ stories are inspiring, weird, and often really funny. That’s why we put them front and center in some of our favorite publications.

Strategic Timing Tips for Resend Campaigns

Preview for Strategic Timing Tips for Resend Campaigns

We analyzed 1,300 campaigns and their corresponding resend campaigns to see if we could find what factors make resend campaigns successful. The first question I want to answer today is: How long should you wait to resend a campaign?