How Automation Helped Little Green Dot Grow

Militza Maury and Ciaran Lyons, the husband-and-wife team behind eco-lifestyle blog Little Green Dot, are always thinking a few steps ahead. But nothing could have prepared them for the runaway success of their email course How to Become a Morning Person, launched earlier this year. Their original goal was to connect with existing readers and reach …

Watch MailChimp’s Free API Course on Treehouse

A few weeks ago, we released a brand new version of the MailChimp API. It was a pretty drastic departure from previous iterations, rewritten entirely from scratch. And since things were so different, we knew users would have questions about how to perform some of the routine tasks that had become part of their everyday workflows and integrations. One of the important tasks that …

At MailChimp HQ, Happiness is Serious Business

“Hi, my name is Ashley Wilson, and I’m the employee happiness ambassador here at MailChimp.” It feels a little silly every time, but that’s how I introduce myself to new hires while giving them the tour of our office. We’re growing fast, which means that I lead this tour around our fancy new digs every 2 …

Even Your Fine Print Can Be Marketing

I’ve purchased a thing or two from DODOcase in the past, and loved them. But as awesome as they are, I don’t keep them constantly on top of mind. Sadly, that’s true with all brands, including yours and mine—people have more important stuff to think about. Luckily, that’s what email marketing’s great for. Take a look at DODOcase’s birthday email above. I …