Featured Integrations: August 2015

Preview for Featured Integrations: August 2015

Most small businesses aren’t made of money, and nonprofit organizations definitely aren’t. So when you make the decision to spend your hard-earned dollars, you want to be sure you’re getting quality in return. This month, we’re featuring integrations that can add some extra value to the email marketing of all sorts of organizations. If you’re trying to do a lot with …

More Tips for Twitter Lead Generation Cards

Preview for More Tips for Twitter Lead Generation Cards

A few weeks ago, we explained how we use Twitter’s Lead Generation Cards to collect new subscribers for our own email lists. We also told you a little bit about how we used our segmentation features to send targeted emails to catch up new subscribers on back issues they might have missed. Today, I’ve got a few …

How Wilco Used MailChimp Automation to Release Their New Album

Preview for How Wilco Used MailChimp Automation to Release Their New Album

Wilco is celebrating their 20th anniversary this year, but no one can accuse the band of resting on their laurels. This year they’ve played 50 concerts (with more to go), headlined their own music festival, and released a book of concert posters. And that was all before July 17, when they dropped their 9th album as a …

Major Email Provider Trends in 2015: Gmail’s Lead Increases

Preview for Major Email Provider Trends in 2015: Gmail’s Lead Increases

If you’re an email marketing historian and/or MailChimp blog superfan, you may remember our ongoing series of posts over the years about how much email we send to the major email clients. When we began tracking the stats in 2009, we first saw rapid growth from Yahoo! and Hotmail, with Gmail catching up and finally taking the lead in 2012. It’s …

How to Make Popup Subscription Forms That Work

Preview for How to Make Popup Subscription Forms That Work

Ah, the dreaded popup subscription form. If you’ve spent any amount of time on the internet, you’ve likely encountered more than your fair share. Sometimes it seems they swarm like mosquitoes—swat one away, two more appear. Even if you’re an email marketer, popups likely make your skin crawl. “Given my high standard for user experience, …