Our New Ebook: The UX Reader

This week, MailChimp published its first ebook, The UX Reader. I could just tell you that it features revised and updated pieces from our UX Newsletter, that you can download it here for $5, and that all proceeds go to RailsBridge. But instead, I’m hearing the voice of Mrs. McLogan, my high school physics teacher: “Look, I know …

Perfecting Our Own Automation Recipes

For years, MailChimp delivered our Getting Started series to new subscribers with autoresponders. But when we completely rebuilt our automated emails, turning them into a more robust and flexible feature called automation, it was time to—as my dad still likes to say—kick it up a notch. We took a hard, close look at what, when, and to whom we were …

Email Design Inspiration

I can hardly believe it myself, but apparently it’s November—and that means it’s time to get your holiday email marketing plan in order. We recently surveyed 1,067 of MailChimp’s e-commerce and retail customers about their holiday email marketing plans, and it’s no surprise that 100% of them said they’re going to use email to encourage sales. But we also …

Cyber Monday and Email Volume

The holidays are fast approaching, which means life’s about to get super-busy for MailChimp and our customers. If you’re an e-commerce retailer, you’re probably already thinking about your Cyber Monday sales. And maybe you’re readying your holiday email strategy, too. But if not, plan to spend a little time over the next few weeks getting …

Holiday Email Marketing for Small Businesses

With 2014 coming to a close, we asked some of our customers about their holiday email marketing plans. We wanted to know more about how they run small businesses so that we could better support them in the future. Our survey got 1,067 responses, and we learned a whole lot in the process. You can …