May 29, 2009

10 examples of e-newsletter footers and headers with social links

I was sitting down to re-design my MailChimp Newsletter template to include "social links" and got totally distracted checking out how others do theirs. So I thought I’d at least post some of the screenshots I took, along with my observations:

gap-footer

I thought it was interesting that the Gap has links to Facebook and Twitter, but not Old Navy or Banana Republic (sister companies).

allposters-footer

Allposters.com places their social links near some big, giant promotional codes.

zappos-footer

Zappos’ CEO has a huge twitter following, but the link to their twitter page was surprisingly hard to find. Yeah, I know there’s a big twitter banner above my mouse icon in that screenshot, but my banner blindness made it invisible.

rei-footer

Interesting how REI includes a link to their YouTube channel.

popsci-footer

Even the nerds at Popular Science have social links in their footers, but they’re the only ones I’ve seen who also include reddit.

borders-headers

Most newsletters seemed to put their social links in their footers, so it was refreshing to see Borders putting theirs into the header.
express-footer

Express clothing tells you it’s specifically their CMO on Twitter. Is this a play on Zappos’ CEO on twitter? Nothing wrong with that. But does Express’ young audience know what a CMO even is?

natl-geographic-sidebar

I love National Geographic, but holy cow their sidebar social links just look like ugly banner ads. Why not stick them in their "official" yellow borders, at least?

modcloth-footer1

Modcloth has some interesting icons I’ve never seen before. I had no idea what the "k" and the "p" link to. Which of course made me click.

mailchimp-social-links

In case you care, above is what I came up with for our own newsletter. I chose the simple icons because I was going for a more functional look (i want people to actually click, afterall). The mysterious monkey icon links to the MailChimp Jungle.

Got a good example of your own to show off? Post the campaign archive links below as a comment!

See also: Adding social links with MailChimp Merge Tag